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Monthly Archives: April 2013

    Beware the Bells and Whistles

    POSTED: April 22, 2013

    As former MRA Presidents who have worked on both the client and agency side of marketing research, the principals of SLRG have been around the block more than our receding hair lines would sometimes like to admit. But with the accumulation of all of this “scar tissue”, it strikes us as amusing and potentially disturbing […]

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    4 Great ‘Truths’ To Consider Before You Embark On Marketing Research

    POSTED: April 9, 2013

    In his April 13 column, SLRG’s Jon Last provides a basic primer on four initial considerations that sports marketers should think about before conducting marketing research. Those who know me best realize that I can often be pretty direct. So, let me begin this month’s post with a direct disclaimer that while I largely make […]

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