As former MRA Presidents who have worked on both the client and agency side of marketing research, the principals of SLRG have been around the block more than our receding hair lines would sometimes like to admit. But with the accumulation of all of this “scar tissue”, it strikes us as amusing and potentially disturbing […]
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In his April 13 column, SLRG’s Jon Last provides a basic primer on four initial considerations that sports marketers should think about before conducting marketing research. Those who know me best realize that I can often be pretty direct. So, let me begin this month’s post with a direct disclaimer that while I largely make […]
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