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Daily Archives: April 9, 2013

    4 Great ‘Truths’ To Consider Before You Embark On Marketing Research

    POSTED: April 9, 2013

    In his April 13 column, SLRG’s Jon Last provides a basic primer on four initial considerations that sports marketers should think about before conducting marketing research. Those who know me best realize that I can often be pretty direct. So, let me begin this month’s post with a direct disclaimer that while I largely make […]

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