SLRG was invited to provide a white paper highlighting current and future trends in sports travel marketing for the annual market outlook forum sponsored by the US Travel Association and the Travel and Tourism Research Association. It’s a quick but insightful read that you can download, here.
Part of the University of Pennsylvania’s Wharton School’s continuing series of sports industry leadership panels, this invitation only event was held on June 12, in conjunction with the 2013 U.S. Open. SLRG President Jon Last moderated a diverse panel of top golf industry thought leaders that included USGA Senior Managing Director Sarah Hirshland, Wasserman Media Group Golf Division President Malcolm Turner, Sports Illustrated Golf Group Publisher Dick Raskopf, and Golf Channel President Mike McCarley. The interactive hour long session provided an insightful overview of the state of the business that spanned an array of topics including the globalization of golf and evolving necessities in facilitating meaningful sponsor/property activation.
Results and trends from our annual sports fan consumer pulse study show attitudes on player safety, trends in popularity for a variety of sports, and how perceived improvements in economic conditions will impact fan behavior over the coming months.
SLRG’s annual consumer outlook for the golf market was culled from a survey of over 1,500 respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 24 to invited guests of Sports Illustrated Golf Group at the 2013 PGA Merchandise Show in Orlando, Florida. More in depth results are available on a custom basis. Please contact us for details.
As referenced below in our recap of recent research of interest and in SLRG President Jon Last’s November Media Post column, 2013 has afforded us numerous opportunities to examine the evolving ways in which consumers engage in various sports and leisure related communications. It’s easy to make generational assumptions and buy into convenient marketing opinion […]
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Jon Last’s 2013 PGA Merchandies Show Fast Trak Panel Presentation to PGA members utilized recent SLRG research to uncover actionable strategies for golf facility operators to better understand the evolving needs of their customers. Specifically the presentation addressed participation inhibitors, critical success factors as well as ways to attract women and younger people to the game.