The Summer 2014 issue of Golf, Inc features perspectives on the state of the game from SLRG President Jon Last and other “creative minds” in the industry.
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Monthly Archives: July 2014
Slow Ticket Sales? Here’s The Real Reason Why
In his July, 2014 Media Post: Marketing Sports column, SLRG President Jon Last speaks to what research has shown to be the true reasons behind slow ticket sales or poor fan engagement. Growing and maintaining fan attendance and consumer participation in sports seems to always be on top of sports marketers’ list of top concerns […]
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