In his December Media Post item, SLRG President Jon Last speaks to the marketing lessons that can be learned with the recent elimination of the football program at University of Alabama at Birmingham. I’m too young to remember the movie “Requiem for a Heavyweight,” but there was always something poetic about a title that conjures […]Read More »
In his November, 2014 Media Post column, SLRG’s Jon Last speaks to how an uncomfortable moment during a sponsorship activation, may have actually created marketing gold for Chevrolet. Quick quiz, sports marketers … in the two weeks that have now elapsed since World Series game seven, do you remember Rikk Wilde, aka “Chevy Guy?” For […]Read More »
SLRG was again invited to provide a white paper calling out current trends and their implications for the marketing of sports travel for the annual market outlook forum sponsored by the US Travel Association and TTRA (Travel and Tourism Research Association). You can download this quick but insightful analysis, right here.
As the keynote speaker at the 2014 International Network of Golf Conference, SLRG President Jon Last spoke of twelve key trends that all marketing through golf should be mindful of.
SLRG President Jon Last was the featured speaker at the April 3, 2014 FCS event at the New York Yacht Club. His presentation spoke to effective ways to measure sports sponsorship return on objectives.
Results and trending from our annual study of 1,500 sports fans and their attitudes, perceptions and opinions, reveals thoughts on conference realignment in the NCAA and NHL, the relative popularity of different sports as well as broader perspectives on the impact of the U.S. economy on fan behavior.
PGAShow-2014-FINAL Highlights from the recent Golfer Media Consumption research conducted with Sports Illustrated Golf Group, along with SLRG’s fifth annual consumer outlook for the golf market, were presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday January 22nd. Each study was culled from surveys of over 1,400 respondents. More in depth results are also available on a custom basis. Please contact us for details.
Fielded in January 2010, our latest tracking wave assesses the attitudes and perceptions of sports fans on significant issues impacting the sports industry. A control sample of non-sports fans were also surveyed to provide context and comparison.