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Monthly Archives: August 2014

    Nascar Sends Fans Into Battle to Expand Its Racing Empire

    POSTED: August 25, 2014

    SLRG President Jon Last adds perspective to Stuart Elliott’s assessment of the marketing push behind NASCAR’s new Chase for the Sprint Cup. Read it here. By Stuart Elliot NASCAR is continuing efforts to broaden its appeal while holding on to longtime fans with a campaign that will portray popular drivers and their supporters as nation-states […]

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    Properties And Brands Need To Know ‘The Story’

    POSTED: August 12, 2014

    In this month’s Media Post column, SLRG President Jon Last speaks to how sports properties and activating brands need to go beyond a sea of data to make their activation proposition truly come alive. I’ve used this forum, in the past, to draw analogies between sports properties and exclusive and coveted communities that sponsors seek […]

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    Golf Resorts Change Course to Attract Younger Generation

    POSTED: August 4, 2014

    As golfers age and many young adults shun the game, resorts are trying to win them over by adding speakers to golf carts and Wi-Fi access, building high-tech training centers and putting courses. SLRG President, Jon Last is quoted in the article. By Martha C. White Golf resorts have a Generation Y problem. Young adults […]

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