Sports & Leisure Research Group Logo
  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • Morning Read
    • Podcasts
    • SwingU
  • B-T-N Barometer
    • About
    • Back To Normal Barometer Media
  • Sports & Leisure Research Group Logo

  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • Morning Read
    • Podcasts
    • SwingU
  • B-T-N Barometer
    • About
    • Back To Normal Barometer Media

Monthly Archives: October 2016

    The Pluses and Minuses of “Knowing Enough to be Dangerous”

    POSTED: October 31, 2016

    One of the great benefits of doing qualitative research is being able to develop a rapport with respondents, which in turn affords a greater window into their emotional connection (or lack thereof) with a topic, concept, or experience through non verbal cues like body language and eye contact. This is often difficult to accomplish in […]

    Read More »

    Sports and Travel Brands Leverage Continuous Customer Satisfaction Tracking

    POSTED: October 31, 2016

    As more successful sports and travel brands put emphasis on running a customer centric organization, there’s been a growing need to monitor and measure the impact of front line employee interactions and service. Whether these touchpoints occur on property, remotely or both, effective satisfaction tracking measurement should also encompass evaluation of various amenities and experiential […]

    Read More »

    2017 Sports Marketing ROI

    POSTED: 2016

    Now available for download, is SLRG’s new sports marketing ROI whitepaper, which includes trends to watch for, the latest growth data on sports sponsorship and a variety of recent relevant research. The whitepaper also provides perspective on sports marketing activation drivers, the specific impacts of sports marketing, and takes a further look at the ROI framework. Please feel free to reach out directly regarding how SLRG can help you to better measure and understand the benefits of sports sponsorship from the sponsor or property’s perspective.

    Download PDF


    2017 Trends and Insights in Sports Travel

    POSTED: 2016

    The Travel and Tourism Research Association brings together leading travel industry marketing and research leaders for their annual Marketing Outlook Forum. For the 5th year in a row, SLRG has been asked to prepare a white paper on recent trends in sports related travel.

    Download PDF


    Sports Marketing’s Magic Bullet: Creating ‘Two Percent Moments’

    POSTED: October 11, 2016

    In his October marketing sports post, SLRG president Jon Last, speaks to a customer centric approach in creating meaningful and memorable activations. A mentor and former boss once framed a wonderful metaphor in urging me and others in our organization to strive for greatness. He spoke of creating “two percent moments.” It’s something that all […]

    Read More »

    The Pluses and Minuses of “Knowing Enough to be Dangerous”

    POSTED: October 11, 2016

    One of the great benefits of doing qualitative research is being able to develop a rapport with respondents, which in turn affords a greater window into their emotional connection (or lack thereof) with a topic, concept, or experience through non-verbal cues like body language and eye contact. This is often difficult to accomplish in any […]

    Read More »

    Sports and Travel Brands Leverage Continuous Customer Satisfaction Tracking

    POSTED: October 11, 2016

    As more successful sports and travel brands put emphasis on running a customer centric organization, there’s been a growing need to monitor and measure the impact of front line employee interactions and service. Whether these touchpoints occur on property, remotely or both, effective satisfaction tracking measurement should also encompass evaluation of various amenities and experiential […]

    Read More »

Archives

  • Like SLRG
  • Follow @Jon_last
Tweets by @Jon_Last


Contact Us

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Jon Last, 445 Hamilton Avenue; Suite 1102, White Plains, NY, 10601, http://www.sportsandleisureresearch.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
  • 445 Hamilton Avenue, Ste 1102
    White Plains, NY, 10601
  • (W) 914.358.3558
    (F) 914.358.3557
    Who We Are
  • Our Team
  • About Us
  • Why We’re Different
  • Our Clients
    Our Services
  • Industries
  • Capabilities
  • Process
    News & Resources
  • Last Word
  • Downloads
© 2023 Sports & Leisure Research Group. All Rights Reserved.
Site by McMillianCo.