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Daily Archives: October 31, 2016

    The Pluses and Minuses of “Knowing Enough to be Dangerous”

    POSTED: October 31, 2016

    One of the great benefits of doing qualitative research is being able to develop a rapport with respondents, which in turn affords a greater window into their emotional connection (or lack thereof) with a topic, concept, or experience through non verbal cues like body language and eye contact. This is often difficult to accomplish in […]

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    Sports and Travel Brands Leverage Continuous Customer Satisfaction Tracking

    POSTED: October 31, 2016

    As more successful sports and travel brands put emphasis on running a customer centric organization, there’s been a growing need to monitor and measure the impact of front line employee interactions and service. Whether these touchpoints occur on property, remotely or both, effective satisfaction tracking measurement should also encompass evaluation of various amenities and experiential […]

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    2017 Sports Marketing ROI

    POSTED: 2016

    Now available for download, is SLRG’s new sports marketing ROI whitepaper, which includes trends to watch for, the latest growth data on sports sponsorship and a variety of recent relevant research. The whitepaper also provides perspective on sports marketing activation drivers, the specific impacts of sports marketing, and takes a further look at the ROI framework. Please feel free to reach out directly regarding how SLRG can help you to better measure and understand the benefits of sports sponsorship from the sponsor or property’s perspective.

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