In his November 29, 2016 posting to their blog, incoming Marketing Research Institute International (MRII) President, Jon Last comments on the ways in which big data and traditional marketing research should work together. In the never ending conga-line of purported shiny new methodologies purported to relegate traditional marketing research to the scrap heap, “big data” […]
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SLRG President Jon Last’s closing keynote on November 19, 2016 provided insights into the state of the golfer as customer and the potential impact and opportunity for delegates at the Canadian National Golf Course Owners Association conference.
In the “election day” edition of Media Post’s Marketing Sports, SLRG President Jon Last opines about why a concerted effort to market Ivy League sports should reap strong return for activating brands. This being election day, I am going to resist the urge for political commentary, and strive to provide a needed diversion. In fact, […]
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