Now available for download, is SLRG’s new sports marketing ROI whitepaper, which includes trends to watch for, the latest growth data on sports sponsorship and a variety of recent relevant research. The whitepaper also provides perspective on sports marketing activation drivers, the specific impacts of sports marketing, and takes a further look at the ROI framework. Please feel free to reach out directly regarding how SLRG can help you to better measure and understand the benefits of sports sponsorship from the sponsor or property’s perspective.
The Travel and Tourism Research Association brings together leading travel industry marketing and research leaders for their annual Marketing Outlook Forum. For the 5th year in a row, SLRG has been asked to prepare a white paper on recent trends in sports related travel.
In his October marketing sports post, SLRG president Jon Last, speaks to a customer centric approach in creating meaningful and memorable activations. A mentor and former boss once framed a wonderful metaphor in urging me and others in our organization to strive for greatness. He spoke of creating “two percent moments.” It’s something that all […]Read More »
One of the great benefits of doing qualitative research is being able to develop a rapport with respondents, which in turn affords a greater window into their emotional connection (or lack thereof) with a topic, concept, or experience through non-verbal cues like body language and eye contact. This is often difficult to accomplish in any […]Read More »
As more successful sports and travel brands put emphasis on running a customer centric organization, there’s been a growing need to monitor and measure the impact of front line employee interactions and service. Whether these touchpoints occur on property, remotely or both, effective satisfaction tracking measurement should also encompass evaluation of various amenities and experiential […]Read More »
SLRG President Jon Last reflects on how recent athlete activism and social commentary are creating sensitive challenges for sports marketers aligned with these athletes. Sound marketing research can certainly help guide strategy. The annals of sports marketing history are rife with brand crises brought about by spokesperson scandals and inappropriate conduct. Go back just a […]Read More »
In his September blog post for Marketing Research Institute International (MRII), SLRG’s Jon Last speaks to why live focus groups still provide exceptional value as part of the marketing researcher’s took kit. Even when I was a lot younger, I often scoffed at the proliferation of research agencies that claimed to have developed a cutting […]Read More »
SLRG President, Jon Last, participated in the recent panel discussion, “Megatrends- What do the Next Five Years Look Like, at the 2016 PGA Fashion & Demo Experience in Las Vegas on August 16th. Joined by PGA Professionals Cary Cavitt, and Tom Morton of Haggin Oaks, PGA of America’s Dawes Marlatt and Jeff Beaudry, the discussion covered a broad array of opportunities and realities facing golf facility operators. We’ve created a complimentary whitepaper that highlights some of the key points addressed during the session.
In his August posting, SLRG President Jon Last ruminates on the reasons why U.S. fans are less than fully enamored with The Olympic games. We are in the midst of what some bill as the greatest spectacle in all of sports. And if you are like me, it’s likely that you’ve paid little attention to […]Read More »