In his March, 2016 column, SLRG’s Jon Last reflects on three recent sports marketing activations that demonstrate a role for good marketing research. In today’s era of citizen journalism and constant feedback loops on social media, it’s easy to lose oneself in the constant chatter that passes judgment on every front office move. This has […]
Read More »Yearly Archives: 2016
- How sports fans are uncertain that College Football Playoff has the ability to crown a true champion
- A continuing paradox in NFL fan concerns on the issues of concussions and player safety, coupled with an insatiable appetite for more football.
- Trends and attitudes on contemporary issues in each of the major sports.
- Which sports are gaining and declining in popularity.
- How issues like game time length, eligibility rules, and quality of officiating impact fan perceptions about the MLB, NBA, and NHL.
- How concerns about the US economy will impact sports fan behavior over the coming months.
February 2016 Newsletter
2016 Winter Sports Omnibus
Winter Sports Omnibus contains the perspectives of over 2,400 avid sports fans on a wide variety of topics, including:
Silver Linings To Gray Clouds: The Pulse Of The Sports Fan In Early 2016
In his February 2016 Media Post column, SLRG President Jon Last speaks to how, despite some skittishness towards the overall U.S. economy, fans aren’t willing to give up their passion for sports. For the past seven years, we’ve taken the opportunity to survey fan attitudes on sports trends, consumerism and the state of the economy […]
Read More »New research study unveiled at 63rd PGA Merchandise Show explores corporate golf access for men and women
Coverage of the PGA Show Panel discussion and presentation, “The Gender Puzzle: A New Context for Business Golf,” that was moderated by SLRG President Jon Last and highlighted new research.
Read More »PGA Merchandise Show Report
Leisure Industry Analyst Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.
Read More »James Keegan’s Top 11 Take-Aways from the 2016 PGA Merchandise Show
Golf industry analyst JJ Keegan cites two SLRG studies in his wrap-up of the most significant happenings at the 2016 Show. You can read it, here.
Read More »The Gender Puzzle: A New Context for Business Golf
2016 Golf Market Outlook
Highlights from the recent Golfer video research conducted with Sports Illustrated Golf Group, along with SLRG’s seventh annual consumer outlook for the golf market, were presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday January 27th. Each study was culled from surveys of over 1,000 respondents. More in depth results are also available on a custom basis. Please contact us for details.
Moving Beyond The ‘What’ And The ‘Why’ In Sports Marketing Insights, Here’s To The ‘How’
In the January 2016 Marketing: Sports, SLRG President Jon Last ruminates on the ability of observational research to add “the how” to the “what” and “why” of quantitative and qualitative research, respectively. Taking some time to reflect over the holidays, I was pleased to consider how far the sports marketing world has progressed in its […]
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