In its annual Travel and Tourism Research Association white paper, SLRG speaks to the most interesting developments and opportunities surrounding sports related travel.
Monthly Archives: October 2017
Disrupting The Intermediaries And Controlling The Message – An Opportunity For Sports Marketers
In MediaPost’s October 2017 Marketing: Sports, SLRG President Jon Last speaks to how growing skepticism about media objectivity is creating great opportunities for sports marketers to engage a direct dialogue with their target audiences.< Fresh out of undergrad, and before I became a marketing researcher, I was a publicist. Fascinated by the “machinery” that helped […]
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