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Yearly Archives: 2017
Partnering with the Gaming Industry
Does Marketing Research Suffer from a “Crisis of Confidence”?
There’s a school of thought within the market research profession, that many have lost confidence in the value and accuracy of research. I’d redefine the issue more as one of collective indifference, brought about by a number of factors: Clients are overwhelmed by the exponentially increasing abundance of data, commensurate with a lack of resources to […]
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December Research Business Report
SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2018.
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Generic Sports Marketing Strategies Begin With An Understanding Of Fan Motivations
In this month’s Marketing Sports, SLRG’s Jon Last speaks to a framework with which sports marketers can deploy generic strategies to each of two basic fan segments, defined by their motivations. As we put another year of conducting research with sports enthusiasts in the rear-view mirror, there’s opportunity to reflect on what we’ve collectively learned. […]
Read More »December 2017
If Mobile Video Content Is King, Is The Emperor Wearing The Right Clothes?
In the December Marketing Sports, Jon Last speaks to research driven insights for sports marketers to optimize their digital video content. It seems like just yesterday that sports properties and their brand partners were beginning to discover mobile video as a synergistic platform to enhance their activations. Today, it seems almost impossible to find a […]
Read More »Voice of the Customer Research Informs Sports Venue Renovations
SLRG is no stranger to working with sports and travel properties, seeking to understand and prioritize specific guest amenity needs, having executed custom studies for various venues. We recently began working with a new client on a multi-modal design study that will further evolve our approach to evaluate the unique and differentiating aspects of what […]
Read More »November 2017
2017 TTRA Marketing Outlook Forum: Trends and Insights in Sports Travel, as We Head into 2018
In its annual Travel and Tourism Research Association white paper, SLRG speaks to the most interesting developments and opportunities surrounding sports related travel.