In MediaPost’s October 2017 Marketing: Sports, SLRG President Jon Last speaks to how growing skepticism about media objectivity is creating great opportunities for sports marketers to engage a direct dialogue with their target audiences.< Fresh out of undergrad, and before I became a marketing researcher, I was a publicist. Fascinated by the “machinery” that helped […]
Read More » Sports marketing programs continue to become more sophisticated, but measurement of their impact has not kept pace. In the latest Media Post: Marketing insider, SLRG offers their take on why and how properties and brands need to gauge return on objective. For many brands, it’s planning season. Couple that with the push by some to […]
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SLRG President Jon Last offers his take on how golf course developers can learn from the past, in the September issue of Golf Business. by David Gould When the next Tiger Woods enters golf, will the industry be ready? His many injuries, surgeries and setbacks prompt doubts that Tiger Woods could ever return to prominence as […]
Read More »We’ve often opined in this space, that the intersection of big data and traditional marketing research, can birth incredibly actionable insights. Several of our clients in the casino, resort, and sports property space have wisely invested in CRM systems that collect and output a vast array of customer behavior. Whether it’s as simple as tracking […]
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The American Society of Golf Course Architects leads their June 2017 issue with highlights from SLRG’s Survey of the American Golfer, conducted for Golf.com. Click here to view the article. Concurrently, this marks the beginning of a partnership between SLRG and the ASGCA, as the association introduces a greater emphasis on providing their members and […]
Read More »When we launched our firm, nearly a decade ago, an area of emphasis was to provide clients with research reports that included succinct up-front summaries of essential findings. Dubbed two-minute takeaways, these upfront slides, with quick bullet point summaries, remain a staple with many of our clients, particularly those who are less apt to engage […]
Read More »Recent work with a resort client presented the challenge of eliciting projectible reactions to a website redesign from a large number of past guests across the country, without the luxury of face-to-face, directed exposure to the site. SLRG’s customized approach created a forced exposure exercise that mirrored the new website’s functionality directly into our online […]
Read More »We often have clients approach us with the desire to elicit target consumer reactions and demand for potential new products or services. In instances where these brands have the desire to uncover both emotional and motivational reactions as well as derive more than a directional sense of demand and price elasticity, the ideal methodological approach […]
Read More » In the July 2017 Marketing: Sports, SLRG’s Jon Last speaks to three key issues that those marketing in or around football, should be mindful of. Since 2009, my firm has conducted an annual survey of some 1,300 avid sports fans to gauge and trend their attitudes on a number of topical issues surrounding the sports […]
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