We’ve often opined in this space, that the intersection of big data and traditional marketing research, can birth incredibly actionable insights. Several of our clients in the casino, resort, and sports property space have wisely invested in CRM systems that collect and output a vast array of customer behavior. Whether it’s as simple as tracking […]
Read More »Monthly Archives: August 2017
SLRG Launches Insights Partnership with ASGCA
The American Society of Golf Course Architects leads their June 2017 issue with highlights from SLRG’s Survey of the American Golfer, conducted for Golf.com. Click here to view the article. Concurrently, this marks the beginning of a partnership between SLRG and the ASGCA, as the association introduces a greater emphasis on providing their members and […]
Read More »POV: Data Visualization and the Evolution of “Two Minute Take-Aways”
When we launched our firm, nearly a decade ago, an area of emphasis was to provide clients with research reports that included succinct up-front summaries of essential findings. Dubbed two-minute takeaways, these upfront slides, with quick bullet point summaries, remain a staple with many of our clients, particularly those who are less apt to engage […]
Read More »Recent Research of Interest: Website Usability Testing Efficiently Measures Communications Efficacy
Recent work with a resort client presented the challenge of eliciting projectible reactions to a website redesign from a large number of past guests across the country, without the luxury of face-to-face, directed exposure to the site. SLRG’s customized approach created a forced exposure exercise that mirrored the new website’s functionality directly into our online […]
Read More »Recent Research of Interest: Qual/Quant Approach Goes Beyond Surveys to Provide Time and Cost Efficient Sports and Travel Industry Insights
We often have clients approach us with the desire to elicit target consumer reactions and demand for potential new products or services. In instances where these brands have the desire to uncover both emotional and motivational reactions as well as derive more than a directional sense of demand and price elasticity, the ideal methodological approach […]
Read More »
’17 Football Seasons & The Elephants In The Room
In the July 2017 Marketing: Sports, SLRG’s Jon Last speaks to three key issues that those marketing in or around football, should be mindful of. Since 2009, my firm has conducted an annual survey of some 1,300 avid sports fans to gauge and trend their attitudes on a number of topical issues surrounding the sports […]
Read More »