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Monthly Archives: December 2017

    Partnering with the Sports Industry

    POSTED: December 22, 2017
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    Partnering with the Gaming Industry

    POSTED: December 22, 2017
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    Does Marketing Research Suffer from a “Crisis of Confidence”?

    POSTED: December 20, 2017

    There’s a school of thought within the market research profession, that many have lost confidence in the value and accuracy of research. I’d redefine the issue more as one of collective indifference, brought about by a number of factors: Clients are overwhelmed by the exponentially increasing abundance of data, commensurate with a lack of resources to […]

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    December Research Business Report

    POSTED: December 18, 2017

    SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2018.

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    Generic Sports Marketing Strategies Begin With An Understanding Of Fan Motivations

    POSTED: December 15, 2017

    In this month’s Marketing Sports, SLRG’s Jon Last speaks to a framework with which sports marketers can deploy generic strategies to each of two basic fan segments, defined by their motivations. As we put another year of conducting research with sports enthusiasts in the rear-view mirror, there’s opportunity to reflect on what we’ve collectively learned. […]

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    December 2017

    POSTED: December 5, 2017


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