In MediaPost’s October 2017 Marketing: Sports, SLRG President Jon Last speaks to how growing skepticism about media objectivity is creating great opportunities for sports marketers to engage a direct dialogue with their target audiences.< Fresh out of undergrad, and before I became a marketing researcher, I was a publicist. Fascinated by the “machinery” that helped […]
Read More »![](https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2015/10/marketingsports-184x42-184x42.png)