Monthly Archives: January 2019

Jon Last Wows Again With Fabulous Insights at Golf Magazine/ASGCA Breakfast

POSTED: January 31, 2019

Golf Industry analyst J.J. Keegan’s annual wrap-up of the PGA Merchandise Show includes coverage and commentary on SLRG’s breakfast trends presentation hosted by the ASGCA and GOLF/Golf.com

Finding Balance Between Serving Core Fans And Broader Market

POSTED: January 8, 2019

In the January 8th Media Post, SLRG’s Jon Last speaks to considerations that sports marketers need to think about when seeking to extend the appeal of their brands beyond a core audience. The proliferation of live sporting events, combined with increased and improved out-of-home access channels, has kept sports marketers focused on enhancing the onsite experience.

January 2019

POSTED: January 3, 2019

December Research Business Report

POSTED: 2019

SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2019.