In the January 8th Media Post, SLRG’s Jon Last speaks to considerations that sports marketers need to think about when seeking to extend the appeal of their brands beyond a core audience. The proliferation of live sporting events, combined with increased and improved out-of-home access channels, has kept sports marketers focused on enhancing the onsite experience.
Read More »![](https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2018/01/Screen-Shot-2018-01-11-at-12.52.26-PM-e1598410130104-184x40.png)