Perhaps the most pervasive and rampant challenge that has plagued the golf industry for decades is how to grow participation. We’ve been tasked with speaking to golfers — and regrettably, to a much lesser extent, non-golfers — about this very topic on several occasions, and when forced to choose between getting current golfers to play […]
Read More » One of the tenets of good marketing research, be it in golf, travel or any other category is that researchers and marketers alike need to avoid assuming that all customers are like themselves. We very well may also be consumers of the product or service that we are marketing, but we know too much and, […]
Read More » Since my earliest days of conducting golf industry research, the game’s major championships have been an important and frequently studied topic. We’ve explored everything from relative fan perceptions of each major to broadcasting impact and logo development. We’ve looked deeply at onsite operations and their role in affecting constituent satisfaction, built insights informed plans for […]
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The lead item in Media Post’s July 10 Marketing Insider includes an SLRG research informed primer on those elements most essential for creating a compelling event based sports app.
Read More » While I admittedly stumbled upon it, sometimes, I wonder if I was predestined to be a golf marketing researcher. While other kids in my high school class doodled pictures of superheroes in the margins of their notebooks, I designed golf holes. I collected baseball cards, but rather than memorize the statistics off their backs, I […]
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