Probably since the shepherds first started playing what became golf, all who have sought to master it have recognized that its complex challenge and inherent difficulty have created a dichotomous relationship. Our research on both the sport’s allure and its high attrition rates are resolute in asserting golf’s difficulty and the frustration often encountered at […]Read More »
Our third annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects. The findings were presented at the ASGCA’s Inaugural Winter Meeting in conjunction with the Golf Industry Show.
Ten years ago, in the heart of the last recession, several doomsayers projected the demise of private golf clubs. The media was rife with stories about high profile clubs in and around major cities that were shuttering their doors forever. Our own research, even as recently as 2011, showed more than half of those at […]Read More »
Compass Point’s Casey Alexander highlights SLRG findings in this comprehensive outlook for the year ahead in the golf equipment business.Read More »
At last week’s PGA Merchandise Show in Orlando, I presented the results of our 11th annual golfer omnibus study. For over a decade, this survey, conducted at the immediate start of the new year, measures golfer attitudes, perceptions, behaviors and expectations for the year ahead. We field this research with a representative U.S. sample of […]Read More »
It’s PGA Merchandise Show week, and that means that the golf industry will converge upon Orlando for the largest exhibition of new products that everyone has been talking about, as well as lots of items that no one ever expected to see. The Show will always hold a special place for me. During my eight […]Read More »
Our annual Trends breakfast at the PGA Merchandise Show on Wednesday, January 22nd highlights new Golfer Research conducted with Golf Magazine/Golf.com and the ASGCA. This year we again hone in on key trends that will impact the golf industry across equipment, facility operations, travel and the golfer’s mindset. Results were derived from surveys with more than 4,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.
One of the fun parts about sports marketing research is that we get to delve deeply into the mindset of fans. In both the qualitative and quantitative space, a number of research techniques that borrow from the social sciences are quite useful in getting past generic, push-button answers to arrive at the deeper emotive rationale […]Read More »
I hope that those of you who, like me, live in the North East U.S. enjoyed the Indian Summer weekend that we just experienced. Temperatures were in the mid-to-upper 60s throughout the weekend here in New York, and I can say from personal observation that our local golf course benefited from the unprecedented January weather. […]Read More »
It’s the unofficial start of a new golf season as the calendar turns to January. Many of us may be cringing as we pay for our holiday shopping, but that won’t stop us from taking a look at all of the new golf equipment that will be introduced with great fanfare as we ramp up […]Read More »