A quantification of the magnitude of golf’s labor challenges from the 2022 ASGCA Market TrendWatch leads off the March 14,2022 editionRead More »
Daily Archives: March 16, 2022
New Video Series: MRII Board Members Discuss Consumer Trends
Watch the first episode in our new video series: MRII Research Perspectives. You’ll hear MRII Board members Jon Last and Steve Kraus discuss the latest consumer trends, the psychological importance of “covid liberation moments,” and the results from Jon’s latest “Back to Normal Barometer” survey. Subscribe to our YouTube Channel to stay up to date.
Social Media Clamor Can Undermine Sports Marketing Decisions
This month’s Marketing Insider: Marketing Sports takes a look at how two recent examples of social listening in the sports space, can sometimes create misinformation relative to what one might conclude from more formal and projectable research.Read More »
Green light for course projects
The Spring issue of the American Society of Golf Course Architects’ By Design features highlights from the new ASGCA Trend Watch, with comments from SLRG President Jon LastRead More »