SLRG’s Jon Last presented the latest consumer research findings and their implications for the golf industry at the Golf, Inc. Conference in Palm Springs on September 21.
Daily Archives: October 2, 2023
Current Golfer Mindset and it’s impact on Facility Planning
Larry Hirsh reflects on SLRG insights and related discussion on the current consumer mindset, presented September 21st at the Golf Inc. Conference in Palm Springs.
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A new era for the PGA of America
Sandy Cross, the PGA of America’s Chief People Officer, joins co-hosts Jon Last and David Klein to discuss the organization’s past, present and future [1:57] Today’s PGA of America [5:00] How the PGA’s mission has fueled progress toward greater inclusivity in golf [8:56] How PGA programs are supporting golf professionals’ career development [12:10] Inside the […]
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The Far-From-Tenuous Future Of College Sports
What consumer perceptions on the massive upheaval in college sports can teach us about today’s sports marketing levers
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