In his October Media Post column, SLRG’s Jon Last reflects on how all of the clamor about Taylor Swift and Travis Kelce is emblematic of how the NFL is marketing to a broader mass audience.
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Yearly Archives: 2023
Golf Inc Summit Sep 2023
SLRG’s Jon Last presented the latest consumer research findings and their implications for the golf industry at the Golf, Inc. Conference in Palm Springs on September 21.
Current Golfer Mindset and it’s impact on Facility Planning
Larry Hirsh reflects on SLRG insights and related discussion on the current consumer mindset, presented September 21st at the Golf Inc. Conference in Palm Springs.
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A new era for the PGA of America
Sandy Cross, the PGA of America’s Chief People Officer, joins co-hosts Jon Last and David Klein to discuss the organization’s past, present and future [1:57] Today’s PGA of America [5:00] How the PGA’s mission has fueled progress toward greater inclusivity in golf [8:56] How PGA programs are supporting golf professionals’ career development [12:10] Inside the […]
Read More » The Far-From-Tenuous Future Of College Sports
What consumer perceptions on the massive upheaval in college sports can teach us about today’s sports marketing levers
Read More » Driver$: Adaptive golf: Welcoming golfers with disabilities
Jon Last and David Klein are joined by National Alliance for Accessible Golf Executive Director Dave Barton to learn more about how the industry’s focus on inclusivity is supporting golfers with disabilities. National Alliance for Accessible Golf executive director Dave Barton joins “Driver$: Inside the Golf Industry” co-hosts Jon Last and David Klein to discuss how […]
Read More » Mental Health As Recreation Marketing Trigger
As sports continue their quest to be more accessible and inclusive, there’s potentially much to be gained by a greater focus on mental health, holistic well-being and rejuvenation.
Read More » Driver$: How culture is at the heart of today’s golf facility evolution
Co-hosts Jon Last and David Klein speak with Golf Property Analysts president Larry Hirsh about an often overlooked element of golf real estate appraisals Larry Hirsh, president of Golf Property Analysts, has been evaluatiing golf facilities for over 35 years. He joins “Driver$: Inside the Golf Industry” for an insightful discussion about how cultural transformation […]
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Tee box placement, shot value, minimalist design; and a lot more
ASGCA President Brit Stenson joins the “Driver$: Inside the Golf Industry” podcast, discussing key issues in golf course design to keep the game moving forward while also honoring its past.
Read More » The Great Reprioritization’s Evolving Impact On Sports Biz
In the July 2023 Marketing Insider piece, Jon Last opines on how the demand for greater workplace flexibility has both positive and negative implications for the sports industry.
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