SLRG president Jon Last takes a research driven look at why putting a sports marketing emphasis on individual players may be easier, but ultimately less effective than building brands around teams.
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Yearly Archives: 2023
The Advocacy Machine Behind the Diversity Mission
A look at how the golf industry’s collective efforts to make the game more welcoming and inclusive, includes strong supporting data culled from SLRG’s ongoing attitudinal tracking work with golfers.
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Live With Dan – The Year Ahead: Consumer Trends & Marketing Opportunities in 2023 and Beyond
SLRG’s Jon Last joined University of San Francisco Professor Stephen Kraus and Question Pro’s Dan Fleetwood for a broad follow-up discussion on consumer marketing insights that will be impacting us in the months ahead. Click here to watch the show.
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Driver$: 2023 Golf Market Outlook
An early outlook at the 2023 golf market In the 2023 season premiere of “Driver$,” Sports & Leisure Research Group’s Jon Last and David Klein look to ongoing golf industry research to provide insights on macro and micro issues that will shape the 2023 season ahead. They do so from the perspective of consumer demand […]
Read More » Power of Optimism Shows Value Of Sports Fans
In the February 2023 column for Media Post, SLRG’s Last speaks to new research showing how optimists are driving the actualization and spending that defies the current sense of gloom in America.
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Sports and Leisure Research: A Look to 2023 – Optimizing Revenue No Matter Which Way the Wind Blows
The Year Ahead: Consumer Trends and Marketing Opportunities in 2023 and Beyond
SLRG President Jon Last joined University of San Francisco Professor Steve Kraus and Question Pro’s Dan Fleetwood for an informative webinar that unpacked evolving consumer attitudes and behaviors and their implications for leisure marketers in the year ahead. You can watch a replay of the presentation above, or download the deck below.
Golf Market Trends 2023
Our annual Trends presentation was incorporated into the NGCOA Golf Business Conference at the PGA Merchandise Show on Tuesday, January 24th and included brand new golfer and U.S. consumer research, as well as from the NGCOA’s Business Pulse Report. As always, we’ll look at the consumer mindset and state of the golf business for 2023 with a focus on equipment, facility operations, travel and participation. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.
Is Soccer Finally Ready For Its Close-up?
Was the World Cup the tipping point towards the “mainstreaming” of soccer in the U.S.? SLRG’s Jon Last considers new consumer insights for the January 2023 Media Post Marketing Insider
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