What’s hype and what’s real? Jon Last, President at Sports and Leisure Research Group, talks with industry legend Simon Chadwick, Managing Partner at Cambiar, about what changes and innovations—including AI—are likely to change the insights industry. The reintegration of data and insights across functions (CX, Sales, marketing) is hot now and will be in the foreseeable […]
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Access to the American Resort Development Association’s 2024 Timeshare Owners Study, conducted by SLRG
The 2024 Owner Study is Now Available
Just last week I participated in a golf industry conference panel that shared best practices in the use of big data to gain greater insight into consumer behavior. Certainly, tracking fan spending coupled with the recency and frequency of engagement are foundations for identifying best customers. They reveal the “who” and the “how.” But I […]
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How can researchers bridge the gap between technical expertise and business impact? Our host, Jon Last, Sports and Leisure Research Group, talks with Lisa Courtade, a veteran researcher with top healthcare companies including Merck, Sanofi Pasteur, and, now, Organon, as she shares insights from her wild ride career, including lessons learned like “Perfect data only exists in the […]
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Troon CEO Tim Schantz continues to personify the enlightened industry leader and shares some thoughts with co-hosts Jon Last and David Klein Troon CEO Tim Schantz joins Sports & Leisure Research Group’s Jon Last and David Klein, co-hosts of the “Driver$: Inside the Golf Industry” podcast, to talk about golf’s current trajectory, how we got to […]
Read More » For as long as sports and event marketing have existed, both properties and sponsors have sought to measure return on investment both during the initial consideration/sell in stage and throughout the activation period. This often-elusive goal has yielded its share of creative and often flawed methodologies. It’s not uncommon to see the process influenced by […]
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July Vacation Ownership Sentiment Index Finds Owners Still Traveling This Fall, Despite General Decline in Travel Demand Across All Travel Sectors
Read More » Founder, executive remains an innovative thinker about equipment and the state of the game, which he discusses with co-hosts Jon Last and David Klein Adams Golf founder and former CEO Barney Adams has helped transform the golf industry through several decades. He joins Sports & Leisure Research Group’s Jon Last and David Klein, co-hosts of […]
Read More » Fresh SLRG insights on fan attitudes about streaming sports content suggest a generational divide that poses an interesting quandary for rights holders and advertisers alike. Jon Last unpacks things in his August, 2024 column for Media Post’s Marketing Insider.
Read More » The American Resort Developers Association shared SLRG driven insight into owner travel habits from the second quarter of 2024 in a recent Vacation Ownership Sentiment Index release, highlighting timeshare owners’ determination to travel in the first half of the year despite a challenging economy.
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