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Yearly Archives: 2025

    Determining Impact Of Assets Is Sports Marketing Game-Changer

    POSTED: September 29, 2025

    Clutter has become a bit of a double-edged sword in sports marketing.  On the positive side, the proliferation of innovative new promotional inventory has opened up sponsorship to a deeper array of brands across a wide swath of categories and investment levels.  Still, all this variety behooves brands to be more creative in developing activations […]

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    From Report Card to Growth Engine with Nancy Smith, Analytic Partners

    POSTED: September 29, 2025

    On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of ‘commercial analytics’, the impact of rapid technological advancements, and how […]

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    Driver$: Did AI choose that nasty pin position?

    POSTED: September 29, 2025

    Guest: Jon Schultz, founder, EZLocator. Description: Jon Schultz and his company, EZLocator, are making it easier for golf course superintendents to automate hole location selection. The process helps preserve the health of the greens and enhance the player experience. Schultz joins Sports and Leisure Research Group’s Jon Last and David Klein for a candid and insightful look at how […]

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    Cracking the Code of Modern Media with Helen Katz, Publicis

    POSTED: September 29, 2025

    Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand the complexity […]

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    The OG of Customer Lifetime Value: A Conversation with Wharton’s Pete Fader

    POSTED: August 25, 2025

    Discover the transformative power of behavioral data and customer centricity in this episode of MRII’s Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives […]

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    MLB Still Has My Attention As Football Barrage Begins

    POSTED: August 17, 2025

    It’s August — a time when the sports media vaults full throttle into football mode. Of course, one could maintain that it is always football mode, and that’s a scenario that may only become more amplified after last week’s ESPN acquisition of several NFL media assets, in exchange for a 10% league equity position in […]

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    Driver$: Connecting the dots

    POSTED: August 17, 2025

    Guest: Fraser Marriott, head of golf, LightSpeed. Description: Marriott joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss LightSpeed’s recent acquisition of Whoosh, an operations software firm. LightSpeed seeks to provide private club operators an integrated technology system with a seamless workflow and that connects every touchpoint across the member journey. Talking Points: […]

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    Parallel Tracks: Why Brands and Agencies See Insights Differently with Steve Quirk, Quirk’s Media

    POSTED: August 7, 2025

    Is there a disconnect between research suppliers and clients in today’s market research landscape? In this episode of MRII’s Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating […]

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    A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software

    POSTED: July 25, 2025

    SLRG’s Jon Last hosts Sawtooth CEO Bryan Orme, for a no-holds barred look at research technology on the latest episode of MRII’s Insights & Innovators podcast

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    The Immutable Skills for Effective Insights Professionals with Ravi Parmeswar, Kastu Analytics

    POSTED: July 17, 2025

    Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the importance of taking career […]

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