Blog Archives

Driver$: Episode 7

POSTED: February 23, 2021

Driver$ Episode 7: Bob Levey on Celebrity/Charity Golf Events in the COVID Era: We welcome IEM’s President and Founder, to discuss how his firm has continued to drive philanthropically driven celebrity golf events during COVID constrained times.

Driver$: Episode 6

POSTED: February 2, 2021

Behind the Scenes at The AT&T Pebble Beach Pro-Am Tournament Director and Monterey Peninsula Foundation CEO Steve John joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss the evolution of one of the most revered events on the PGA TOUR. With the COVID driven elimination of spectators and Amateurs, we unpack […]

Driver$: Episode 5

POSTED: January 26, 2021

Forging AHEAD in a Pandemic Ahead CEO Anne Broholm joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss how the leading golf headwear company executed its COVID pivot, along with a look at the virtual PGA Merchandise show and soft goods trends for the year ahead.

Driver$: Episode 4

POSTED: January 4, 2021

How Pinehurst has Continued its Transformation Amidst the Global Pandemic In Driver$ episode 4, Pinehurst’s VP of Marketing and Business Development, Eric Kuester joins Jon and David for a candid look at how one of the country’s most iconic golf resorts has proactively addressed an evolving marketplace (13 minutes)

Driver$: Episode 3

POSTED: December 9, 2020

In Driver$ episode 3 we welcome leading industry and Golf Equipment analyst Casey Alexander of Compass Point Research and Trading for an in depth look at trends and expectations for the hard goods business (15 minutes)

Driver$: Episode 2

POSTED: November 28, 2020

Bill Houghton; Board Chair-American Association of Retirement Communities: Jon Last and David Klein welcome Bill Houghton, who provides a look at the evolution and current drivers of the golf related amenity real estate industry (12 minutes)

Driver$: Inside The Golf Industry

POSTED: November 5, 2020

Insights into Golf’s Pandemic Surge Sports and Leisure Research Group’s Jon Last and David Klein unpack the latest Back to Normal Barometer findings that reveal the impetus behind golf’s current surge in participation and the critical variables that will ultimately determine its long term sustainability (18 minutes)

NCGOA Golf Business Podcast – Episode 62: J. Last, Sports & Leisure Research

POSTED: October 29, 2020

Listen to SLRG President Jon Last as he joins the NGCOA Golf Business Podcast to discuss his findings in the Back to Normal Barometer and what it will take to get players back on the golf course.