Our annual Trends breakfast at the PGA Merchandise Show was presented virtually on Wednesday, January 26th and included brand new golfer and U.S. consumer research conducted as part of our ongoing Back to Normal Barometer, as well as with the ASGCA. This year we take a deep dive on the competitive leisure market and its impact on the sustainability of golf’s participation surge. As always, we’ll look at the consumer mindset and state of the golf business for 2022 with a focus on equipment, facility operations, travel and participation. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.