A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
The summer 2009 Sports omnibus was fielded to assess the attitudes and perceptions of sports fans on significant issues impacting the sports industry, with particular emphasis on golf and baseball. A control sample of non-sports fans were also surveyed to provide context and comparison.
These are the presentation notes from the 2009 Executive Women’s Golf Association Movers and Shakers breakfast.
Perspectives: Five Cultural Forces and 2009 Golf Market Outlook
Ethnography from the Client Perspective
Where Do “Traditional” Focus Groups Fit Today? A Qualitative Study of the Client Perspective
With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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