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Blog Archives

    2021 ASGCA Golf Market Trend Watch

    POSTED: 2021
    Our fourth annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects.
    • Read the Press Release
    • Download the Report below
    Download PDF


    Golf Inc Summit – December 2020

    POSTED: 2020

     

     

     

     

     

    SLRG President Jon Last presented the latest research on what today’s golfers are looking for in their clubhouse, as well as the implications that the COVID pandemic has had on the evolution of these need states.

     

    Watch the presentation here:

    Download PDF


    NGCOA Canada Golf Business Conference

    POSTED: 2020

    The latest Back to Normal Barometer golfer data informs SLRG’s presentation to the NGCOA Canada Golf Business Conference. Download it here

    Download PDF


    2020 TTRA Market Outlook Forum Sector Outlook for Sports Travel

    POSTED: 2020

    When Will Sports Travel Get Back to Normal?:  Findings and insights from SLRG’s Back to Normal Barometer  have pulsed consumer perceptions, attitudes, behaviors and expectations, twice monthly since the start of the pandemic.  Virtual conference attendees gained perspective on the implications for sports related travel and the category in general.

    Download PDF


    The Golfer in the COVID-19 Era – PGA Show 2020

    POSTED: 2020

    Sourcing the latest insights from our Back to Normal Barometer, here’s the state of the Golf Market as presented during the key note at the PGA Show Connects Virtual Summit on August 18.

    Download PDF


    ASGCA Posts SLRG Research Perspectives on golf market trends

    POSTED: 2020

    In five quick videos, SLRG’s Jon Last highlights key insights from new 2020 research with golfers and golf facility operators.

    https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2020/03/Jon-Last-discusses-revenue-trends-and-the-rise-in-consumer-confidence.mp4
    https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2020/03/Jon-Last-talks-about-the-recent-growth-of-private-club-membership.mp4
    https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2020/03/Jon-Last-discusses-the-rise-in-master-planning-and-“short-course”-projects.mp4
    https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2020/03/Jon-Last-says-recent-report-suggests-bullish-forecast-for-future-golf-course-projects.mp4
    https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2020/03/Jon-Last-talks-about-the-importance-of-the-green-complex-in-improving-the-golf-experience.mp4


    2020 SLRG Omnibus Data

    POSTED: 2020

    The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits shows strong increases in sports viewership.

    Download PDF


    2020 ASGCA Golf Marketing TrendWatch

    POSTED: 2020

    Our third annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects. The findings were presented  at the ASGCA’s Inaugural Winter Meeting in conjunction with the Golf Industry Show.

    Download PDF


    Golf’s Ecosystem as we Enter the New Roaring ’20s

    POSTED: 2020

    Our annual Trends breakfast at the PGA Merchandise Show on Wednesday, January 22nd highlights new Golfer Research conducted with Golf Magazine/Golf.com and the ASGCA.  This year we again hone in on key trends that will impact the golf industry across equipment, facility operations, travel and the golfer’s mindset. Results were derived from surveys with more than 4,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.

    Download PDF


    2019 TTRA Market Outlook Forum Sports Travel White Paper

    POSTED: 2019

    At this year’s Conference, SLRG presented a brief white paper highlighting the latest trends and insights in sports related travel.  Read it, here

    Download PDF


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