Watch the first episode in our new video series: MRII Research Perspectives. You’ll hear MRII Board members Jon Last and Steve Kraus discuss the latest consumer trends, the psychological importance of “covid liberation moments,” and the results from Jon’s latest “Back to Normal Barometer” survey. Subscribe to our YouTube Channel to stay up to date.
Blog Archives
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- Download the Report below
Golf Market Trends 2022
Our annual Trends breakfast at the PGA Merchandise Show was presented virtually on Wednesday, January 26th and included brand new golfer and U.S. consumer research conducted as part of our ongoing Back to Normal Barometer, as well as with the ASGCA. This year we take a deep dive on the competitive leisure market and its impact on the sustainability of golf’s participation surge. As always, we’ll look at the consumer mindset and state of the golf business for 2022 with a focus on equipment, facility operations, travel and participation. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.
Click here to watch the presentation.
Consumer Trends in 2022 & Beyond: A Global Outlook
SLRG President Jon Last joined Market Research Institute International (MRII) Executive Director Steve Kraus and Question Pro’s Dan Fleetwood for an informative webinar that unpacked evolving consumer attitudes and behaviors and their implications for leisure marketers in the year ahead. Over 700 attended the webinar. You can watch a replay of the presentation above, or download the deck below.
Consumer Trends in 2022 and Beyond: Special Q&A
SLRG’s Jon Last joined the Live with Dan Podcast to discuss more trends driving consumer spending, leisure participation, the research industry and business in general, in a free flowing Q&A discussion. Watch it here.
2022 Sports Omnibus
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.
Golf Inc. Strategies Summit Oct 26-28, 2021
What Our COVID Past Tells us About Golf’s Post Pandemic Future:
SLRG’s latest Back to Normal Barometer insights inform Fall 2021 Golf Inc Strategies Summit attendees about emerging trends and their implications for the industry as the nation grapples with foundational changes and lingering effects of the continuing pandemic.
New and Updated for 2021: SLRG’s Comprehensive White Paper on Sports Return on Investment (ROI)
Complete with the most up to date insights and information, our new and enhanced white paper includes the latest sponsorship and spending data from across the sports world, along with recent SLRG POVs, articles and highlights on fan and consumer sentiment in a pandemic altered sports landscape.
2021 SLRG Omnibus Data
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.
Beyond the Pandemic: Golf Market Trends 2021
Our annual Trends breakfast at the PGA Merchandise Show was presented virtually on Thursday, January 28th and included brand new golfer and U.S. consumer research conducted as part of our ongoing Back to Normal Barometer, as well as with the ASGCA. This year we dive deeply into the impact of the COVID 19 pandemic, the sustainability of golf’s participation surge and hone in on key trends that will impact the golf industry in 2021 across equipment, facility operations, travel and the golfer’s mindset. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.
Watch the presentation below (presentation begins at 0:20):
2021 ASGCA Golf Market Trend Watch
Our fourth annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects.