Sports & Leisure Research Group Logo
  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • Morning Read
    • Podcasts
    • SwingU
  • B-T-N Barometer
    • About
    • Back To Normal Barometer Media
  • Sports & Leisure Research Group Logo

  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • Morning Read
    • Podcasts
    • SwingU
  • B-T-N Barometer
    • About
    • Back To Normal Barometer Media

Blog Archives

    2021 SLRG Omnibus Data

    POSTED: 2021

    The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.

    Download PDF


    Beyond the Pandemic: Golf Market Trends 2021

    POSTED: 2021
    Our annual Trends breakfast at the PGA Merchandise Show was presented virtually on Thursday, January 28th and included brand new golfer and U.S. consumer research conducted as part of our ongoing Back to Normal Barometer, as well as with the ASGCA.  This year we dive deeply into the impact of the COVID 19 pandemic, the sustainability of golf’s participation surge and hone in on key trends that will impact the golf industry in 2021 across equipment, facility operations, travel and the golfer’s mindset. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.

     

    Watch the presentation below (presentation begins at 0:20):

    Download PDF


    2021 ASGCA Golf Market Trend Watch

    POSTED: 2021
    Our fourth annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects.
    • Read the Press Release
    • Download the Report below
    Download PDF


    Golf Inc Summit – December 2020

    POSTED: 2020

     

     

     

     

     

    SLRG President Jon Last presented the latest research on what today’s golfers are looking for in their clubhouse, as well as the implications that the COVID pandemic has had on the evolution of these need states.

     

    Watch the presentation here:

    Download PDF


    NGCOA Canada Golf Business Conference

    POSTED: 2020

    The latest Back to Normal Barometer golfer data informs SLRG’s presentation to the NGCOA Canada Golf Business Conference. Download it here

    Download PDF


    2020 TTRA Market Outlook Forum Sector Outlook for Sports Travel

    POSTED: 2020

    When Will Sports Travel Get Back to Normal?:  Findings and insights from SLRG’s Back to Normal Barometer  have pulsed consumer perceptions, attitudes, behaviors and expectations, twice monthly since the start of the pandemic.  Virtual conference attendees gained perspective on the implications for sports related travel and the category in general.

    Download PDF


    The Golfer in the COVID-19 Era – PGA Show 2020

    POSTED: 2020

    Sourcing the latest insights from our Back to Normal Barometer, here’s the state of the Golf Market as presented during the key note at the PGA Show Connects Virtual Summit on August 18.

    Download PDF


    ASGCA Posts SLRG Research Perspectives on golf market trends

    POSTED: 2020

    In five quick videos, SLRG’s Jon Last highlights key insights from new 2020 research with golfers and golf facility operators.

    https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2020/03/Jon-Last-discusses-revenue-trends-and-the-rise-in-consumer-confidence.mp4
    https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2020/03/Jon-Last-talks-about-the-recent-growth-of-private-club-membership.mp4
    https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2020/03/Jon-Last-discusses-the-rise-in-master-planning-and-“short-course”-projects.mp4
    https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2020/03/Jon-Last-says-recent-report-suggests-bullish-forecast-for-future-golf-course-projects.mp4
    https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2020/03/Jon-Last-talks-about-the-importance-of-the-green-complex-in-improving-the-golf-experience.mp4


    2020 SLRG Omnibus Data

    POSTED: 2020

    The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits shows strong increases in sports viewership.

    Download PDF


    2020 ASGCA Golf Marketing TrendWatch

    POSTED: 2020

    Our third annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects. The findings were presented  at the ASGCA’s Inaugural Winter Meeting in conjunction with the Golf Industry Show.

    Download PDF


    • 1
    • 2
    • 3
    • …
    • 8
    • Next »

Archives

Archives

Full Archive »
  • Like SLRG
  • Follow @Jon_last
Tweets by @Jon_Last


Contact Us

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Jon Last, 445 Hamilton Avenue; Suite 1102, White Plains, NY, 10601, http://www.sportsandleisureresearch.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
  • 445 Hamilton Avenue, Ste 1102
    White Plains, NY, 10601
  • (W) 914.358.3558
    (F) 914.358.3557
    Who We Are
  • Our Team
  • About Us
  • Why We’re Different
  • Our Clients
    Our Services
  • Industries
  • Capabilities
  • Process
    News & Resources
  • Last Word
  • Downloads
© 2021 Sports & Leisure Research Group. All Rights Reserved.
Site by McMillianCo.