SLRG President Jon Last joins Mike Hendrix on The Tech Caddie Podcast to review key insights from the new NGCOA Golf Business Pulse report and other SLRG insights on current golf market realities, the economy and other consumer trends.
Blog Archives
Preventing Fraud in Qualitative Research
As part of the Market Research Society’s Global Data Quality Initiative, SLRG’s Jon Last and Michael Mermelstein shared best practices for minimizing potential respondent fraud as part of this May 18, 2026 webinar: (more…)
ARDA Keynote General Session
SLRG President Jon Last led off a lively panel discussion on how macro-economic and cultural realities are impacting the ways that different generations experience the travel market as part of ARDA’s Annual Conference in Las Vegas. You can watch the video here: (more…)
2026 Trends Shaping Tomorrow’s Markets
Golf Consumer Outlook for ’26
SLRG’s annual Golf Market Outlook takes a 360 degree look at the year ahead, informed by new research with golfers, facility owners/operators and contextualized with macro societal trends culled from our ongoing Consumer Optimism Barometer.
Unveiling Consumer Trends and a Look Towards 2026
Presented at the 25th Golf Business Canada Conference, SLRG’s Jon Last shared the latest consumer insights on the rapidly evolving landscape of leisure and golf. This session uncovered consumer and golfer behaviors, generational priorities, and economic perspectives in Canada offering a forward-looking view towards 2026.
NGCOA Tech Con 2025
In the evolving landscape of golf technology, striking the right balance between high tech and high touch has never been more important. SLRG President Jon Last and National Golf Course Owners’ Association Incoming President Whitey O’Malley delivered this data driven session at NGCOA’s 2025 TechCon. The presentation leverages new SLRG insights that explore key trends, opinions and adoption patterns from two critical perspectives: Golf course owners/operators and the golfers they serve.
Taking Inventory: Golf Facility Owners’ Size up the State of the Market
NGCOA CEO Jay Karen and SLRG’s Jon Last kicked off ForeUp’s Digital Summit with fresh insights from the 2025 Golf Business Pulse study. Watch the presentation, here.
Unlocking Consumer Insights: 2025 Trends Shaping Tomorrow’s Markets
SLRG’s Jon Last joins Stephen Kraus of University of San Francisco and Question Pro President Dan Fleetwood for their annual look at what new insights are suggesting for the year ahead.
2025 Golf Industry Key Trends
SLRG President Jon Last’s annual PGA Show look at the year ahead for the golf industry combines insights from our golfer omnibus study, the NGCOA Golf Business Pulse Report and the ongoing Consumer Optimism Barometer.
