SLRG President Jon Last’s annual PGA Show look at the year ahead for the golf industry combines insights from our golfer omnibus study, the NGCOA Golf Business Pulse Report and the ongoing Consumer Optimism Barometer.
2025 Golf Industry Key Trends
Blog Archives
- Planned travel and expenditure levels
- Willingness to travel and make reservations
- Widening or narrowing of booking windows
- Recent and anticipated guest experience service delivery and satisfaction
- General sentiment and perceptions of key category engagement drivers
- Relative variances in travel engagement levels and behaviors between timeshare owners and the broader travel market
September Vacation Ownership Sentiment Index
The Q3 Vacation Ownership Sentiment Index is now available.
An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in September 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers.
The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the average leisure traveler and will serve as a helpful tool for measuring the health of the leisure travel space.
The study aims to track, trend and report out an aggregate and singular consumer driven industry sentiment index metric, alongside other related and trendable component measures including
Click here to view and download
ARDA Inside Look
Access to the American Resort Development Association’s 2024 Timeshare Owners Study, conducted by SLRG
The 2024 Owner Study is Now Available
Golf’s Vital Signs for 2024
SLRG President Jon Last’s annual PGA Show look at the year ahead for the golf industry combines insights from our golfer omnibus study, the NGCOA Golf Business Pulse Report and the ongoing Consumer Optimism Barometer.
Charting the Consumer Landscape 2024
SLRG’s Jon Last joined Question Pro President Dan Fleetwood and University of San Francisco’s Stephen Kraus for their annual look at trends and expectations for the year ahead.
Watch the webinar here
Best Tees, Please
Jon Last joined Stellar Golf Advisors’ Dave Pierce and Erin Hills’ Director of Golf Jim Lombardo at the 2024 NGCOA Golf Business Conference for a comprehensive look at data driven strategies for proper tee box set-up that optimizes golfer experience and enjoyment.
Golf Inc Summit Sep 2023
SLRG’s Jon Last presented the latest consumer research findings and their implications for the golf industry at the Golf, Inc. Conference in Palm Springs on September 21.
Consumer Optimism Barometer: Wave 43
Our nationally acclaimed Consumer Optimism Barometer continues to track consumer attitudes and behavior in a Post Pandemic, yet still divided nation. March was unfortunately, the month where gloomy consumer sentiment began to catch up with leisure spending. The March Barometer also took a look at consumer sentiment regarding the state of higher education and electric vehicles. See the details below!
The Year Ahead: Consumer Trends and Marketing Opportunities in 2023 and Beyond
SLRG President Jon Last joined University of San Francisco Professor Steve Kraus and Question Pro’s Dan Fleetwood for an informative webinar that unpacked evolving consumer attitudes and behaviors and their implications for leisure marketers in the year ahead. You can watch a replay of the presentation above, or download the deck below.
Golf Market Trends 2023
Our annual Trends presentation was incorporated into the NGCOA Golf Business Conference at the PGA Merchandise Show on Tuesday, January 24th and included brand new golfer and U.S. consumer research, as well as from the NGCOA’s Business Pulse Report. As always, we’ll look at the consumer mindset and state of the golf business for 2023 with a focus on equipment, facility operations, travel and participation. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.