The Q3 Vacation Ownership Sentiment Index is now available.
An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in September 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers.
The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the average leisure traveler and will serve as a helpful tool for measuring the health of the leisure travel space.
The study aims to track, trend and report out an aggregate and singular consumer driven industry sentiment index metric, alongside other related and trendable component measures including
- Planned travel and expenditure levels
- Willingness to travel and make reservations
- Widening or narrowing of booking windows
- Recent and anticipated guest experience service delivery and satisfaction
- General sentiment and perceptions of key category engagement drivers
- Relative variances in travel engagement levels and behaviors between timeshare owners and the broader travel market
Click here to view and download
Our nationally acclaimed Consumer Optimism Barometer continues to track consumer attitudes and behavior in a Post Pandemic, yet still divided nation. March was unfortunately, the month where gloomy consumer sentiment began to catch up with leisure spending. The March Barometer also took a look at consumer sentiment regarding the state of higher education and electric vehicles. See the details below!
Our annual Trends presentation was incorporated into the NGCOA Golf Business Conference at the PGA Merchandise Show on Tuesday, January 24th and included brand new golfer and U.S. consumer research, as well as from the NGCOA’s Business Pulse Report. As always, we’ll look at the consumer mindset and state of the golf business for 2023 with a focus on equipment, facility operations, travel and participation. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.