Golf Genius CEO Mike Zisman reflects on golfer experience apps and technology with co-hosts Jon Last and David Klein Golf Genius CEO Mike Zisman joins “Driver$: Inside the Golf Industry” co-hosts Jon Last and David Klein for a discussion about the evolution of one of golf’s leading consumer apps and how Golf Genius is looking […]
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Driver$: 2023 Golf Market Outlook
An early outlook at the 2023 golf market In the 2023 season premiere of “Driver$,” Sports & Leisure Research Group’s Jon Last and David Klein look to ongoing golf industry research to provide insights on macro and micro issues that will shape the 2023 season ahead. They do so from the perspective of consumer demand […]
Read More »Golf Business LIVE: June 2022 | Special Guest Jon Last
Jon Last joins NGCOA CEO Jay Karen and PGA of America Secretary Don Rea to discuss some of the key findings from the new Golf Business Pulse Report.
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Two-Part Series on Return to Work / New Research Realities
In a two part series on RBDR, Jon Last taps into the firm’s latest research to reflect on implications for the short and long term future of the work place and for market research respondent engagement as more businesses re-open.
Read More »Driver$: Episode 9
The State of Country Club Communities Jason Becker, Co-Founder of Golf Life Navigators, enjoys a unique vantage point to learn what people want in golf real estate. His business uses data to match those seeking the country club lifestyle with specific sunbelt communities most likely to meet their needs. Here’s what he’s seeing in today’s market.
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