Podcasts | Sports & Leisure Research Group

Cultivating a Culture of Service in Research Insights with Steve Schlesinger, Sago

POSTED: March 17, 2025

SLRG President Jon Last hosts industry legend and Sago CEO Steve Schlesinger on MRII’s Insights and Innovators podcast

Driver$: A unique case study in golf destination marketing

POSTED: March 13, 2025

MacPhail joins Sports and Leisure Research Group’s Jon Last and David Klein to unpack the challenges and triumphs of marketing this unique Canadian golf destination.

Driver$: The year ahead in the golf industry

POSTED: February 12, 2025

Last and Klein dive deeply into vital signs from recent golf industry studies and gaze into the crystal ball for what lies ahead in 2025.

Brands Made Meaningful: The Evolution of Club Members

POSTED: January 13, 2025

The Brands Made Meaningful podcast dives deep into the world of branding private clubs, by exploring how purposeful branding can help clubs grow, attract new members and create lasting connections. SLRG President Jon Last joined the podcast for a vibrant discussion about strategies to align a club’s brand with its culture so as to stand out in a […]

The Evolution of Market Research to Today with Dr. Marcus Cunha, University of Georgia

POSTED: December 21, 2024

On the latest episode of MRII’s Insights & Innovators podcast series, SLRG’s Jon Last speaks with the University of Georgia’s Dr. Marcus Cuhna about new priorities in market research education and training and how they will impact the next generation of business leaders.