ARDA’s Vacation Ownership Study, conducted by SLRG, provides insights on the skiing market.
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Last Word
For Better or Worse, Shifting Attitudes Are Fueling Kids’ Pay-For-Play Travel Sports Clubs
A look at how prevailing consumer attitudes are fueling the explosive growth in pay for play youth club sports
Read More »Data-Driven Golf: Jon Last on the Future of the Industry
How Data & Innovation are Reshaping Golf with Jon Last | Fairways & Fresh Ideas Podcast In this episode of Fairways, Friends & Fresh Ideas, we dive deep into the “truth” behind the golf industry with Jon Last, President of Sports and Leisure Research Group. Discover how data-driven insights are reshaping everything from course management […]
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Driver$: ‘Shark Tank’ for the golf industry
Guest: Kris Hart, PGA of America senior director of growth and ventures. Description: Hart joins Sports & Leisure Research Group’s Jon Last and David Klein for a candid conversation about innovation in the golf industry and how the PGA of America strategically identifies those ideas that can become “diamonds in the rough.” Talking Points: ▪️ How Kris Hart’s entrepreneurial […]
Read More » Consumer Trends Sports Marketers Should Jump On In 2026
We all remember learning about marketing’s “four Ps.” Looking at recent research with sports fans, I found four significant themes for sports marketers looking to hit the ground running in the year ahead. I call them “the four Es”: Emotional connection: Is it just me, or does it seem like every article, sales pitch or […]
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