In their annual look at Golf industry trends fresh off of the PGA Merchandise Show, Compass Point’s Casey Alexander, cites new SLRG research showing bullish golfer attitudes and other salient data points.
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Last Word
Monthly AIF Research At A Glance
The latest Vacation Ownership Index report, conducted by SLRG, shows trends towards more wellness travel.
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What’s ahead for the golf business in 2026?
SLRG’s Jon Last and David Klein dive into the latest vital signs from new golf industry research that unpacks what lies ahead in 2026 and the underlying trends and attitudes behind them.
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The Battle For Authenticity In Sports Marketing
In his latest column for Media Post, SLRG’s Last taps into recent insights to cast a critical and actionable eye towards more effective sports marketing.
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Timeshare Owners Ski Three Times More Often Than Average Travelers
ARDA’s Vacation Ownership Study, conducted by SLRG, provides insights on the skiing market.
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