Jon Last and David Klein are joined by National Alliance for Accessible Golf Executive Director Dave Barton to learn more about how the industry’s focus on inclusivity is supporting golfers with disabilities. National Alliance for Accessible Golf executive director Dave Barton joins “Driver$: Inside the Golf Industry” co-hosts Jon Last and David Klein to discuss how […]
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As sports continue their quest to be more accessible and inclusive, there’s potentially much to be gained by a greater focus on mental health, holistic well-being and rejuvenation.
Read More » Co-hosts Jon Last and David Klein speak with Golf Property Analysts president Larry Hirsh about an often overlooked element of golf real estate appraisals Larry Hirsh, president of Golf Property Analysts, has been evaluatiing golf facilities for over 35 years. He joins “Driver$: Inside the Golf Industry” for an insightful discussion about how cultural transformation […]
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ASGCA President Brit Stenson joins the “Driver$: Inside the Golf Industry” podcast, discussing key issues in golf course design to keep the game moving forward while also honoring its past.
Read More » In the July 2023 Marketing Insider piece, Jon Last opines on how the demand for greater workplace flexibility has both positive and negative implications for the sports industry.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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