In the latest blog from Marketing Research Institute International, SLRG’s Jon Last provides the current snapshot of American sentiment as leisure consumers plan their Summers.
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Last Word
Marketing Athletes: ‘Super-Human’ Beats ‘Superstar’ Every Time
In his April, 2022 Marketing Insider column, SLRG President Jon Last speaks to how building larger-than-life player personas can backfire and how humanizing athletes can be a magic recipe for creating stronger fan engagement.
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Does the Arrival of the New Normal End Golf’s Participation Party?
The latest Back to Normal Barometer informs the National Golf Course Owners Association Research Center with implications for the upcoming season
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A Quantification of Golf’s Labor Challenges
A quantification of the magnitude of golf’s labor challenges from the 2022 ASGCA Market TrendWatch leads off the March 14,2022 edition
Read More » Social Media Clamor Can Undermine Sports Marketing Decisions
This month’s Marketing Insider: Marketing Sports takes a look at how two recent examples of social listening in the sports space, can sometimes create misinformation relative to what one might conclude from more formal and projectable research.
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