Jon Last is quoted on the potential impact of the changing golfer mindset on participation and equipment purchasing, in Bradley Klein’s latest column
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Last Word
Research Business Report
Advertising Age
After almost seven and a half years as VP-corporate marketing, research and brand development for Conde Nast’s Golf Digest Publications, current national Marketing Research Association President Jon Last has launched and will serve as president of Sports and Leisure Research Group, a marketing research and strategy consultancy. At Golf Digest Publications, Mr. Last oversaw marketing […]
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All The Presidents Man New Sports MR Agency
In New York, former Golf Digest Publications VP Jon Last has launched his own marketing research and strategy consultancy, Sports and Leisure Research Group. Last is the current President of the Marketing Research Association (MRA), and will be joined in the new venture by two former holders of the office. At Conde Nast’s Golf Digest […]
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Meet MRA’s New President!
Over the past seven years at Golf Digest Publications, I’ve had a unique opportunity, to integrate the traditional functions of a marketing department (strategic planning, market positioning, business analysis…
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