Introducing our new website!
Sports and Leisure Research Group is pleased to announce the launch of our brand new website
New SLRG Office Opens in St. Louis
SLRG’s Last Addresses State of the Golf Industry on Sirius XM Business Radio
POV: Will Big Data Disrupt Marketing Research?
There’s been an ongoing popular debate among insights professionals regarding the utilization of behavioral data (BIG DATA) as a surrogate for or even a disruptor of traditional market research. The disruption argument gets the headlines, but it strikes me that the more thoughtful discussion should be about how the two complement each other. Click here to read more.
SPEAKERS CORNER: Golf Inc. Strategies Summit
RECENT SLRG RESEARCH OF INTEREST
Leading Sports Organizations Look to Future Generations
A number of organizing bodies in sports, leagues, and properties have had an acute interest in making sure that their offerings are relevant to the next generation of participants and spectators. SLRG recently has been engaged in multiple projects for a number of these organizations to uncover a greater a sense of current participation levels, intent to participate in these sports, and in derivative activities of these sports. SLRG research has also been helpful in allowing these organizations to gauge receptivity to a variety of different programs, message points, and communication platforms that can spur greater interest among the next generation of participants and fans. Through a combination of in depth qualitative research with both young people and their parents, as well as nationally representative survey research, SLRG has been able to uncover motivations, interests, competitive leisure pursuits, and the extent with which they may impede one’s interest levels in a greater relationship with a sport or property. To do so is a great combination of hard science through quantitative research as well as taking an in depth look at the voice of the customer to derive the emotional barriers and opportunities that can resonate with this audience. SLRG can do this on a brand level as well as for larger organizations, talk to us.