Blog Archives

Nascar Sends Fans Into Battle to Expand Its Racing Empire

POSTED: August 25, 2014

SLRG President Jon Last adds perspective to Stuart Elliott’s assessment of the marketing push behind NASCAR’s new Chase for the Sprint Cup. Read it here. By Stuart Elliot NASCAR is continuing efforts to broaden its appeal while holding on to longtime fans with a campaign that will portray popular drivers and their supporters as nation-states […]

Golf Resorts Change Course to Attract Younger Generation

POSTED: August 4, 2014

As golfers age and many young adults shun the game, resorts are trying to win them over by adding speakers to golf carts and Wi-Fi access, building high-tech training centers and putting courses. SLRG President, Jon Last is quoted in the article. By Martha C. White Golf resorts have a Generation Y problem. Young adults […]