Yearly Archives: 2010
Engage Fans With A New Kind Of Community
“Fan” audits run the gamut, but when it comes to understanding the sports consumer’s mindset, the common theme seems to be the ability to consistently engage an audience. My company measures the attitudes of sports fans. These “fan” audits run the gamut from brand assessments to evaluating sponsorship effectiveness to issue specific studies of price […]
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Golf Searches For Its Feminine Side
John Paul Newport’s column features the findings of a new SLRG study identifying the most critical elements for improving women’s satisfaction with and participation in golf.
Read More » The Lamp Post Revisited
In the March 9th Marketing: Sports SLRG President Jon Last speaks to the three most important things that marketers should think about when measuring or justifying sponsorship ROI. Those who’ve seen my presentations have heard my parable about how too many organizations use research like a drunk uses a lamp post … for support rather […]
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The Big Book of Marketing
Cruise Industry Case Study by Sports and Leisure Research Group is featured in Professor Anthony G. Bennett’s January 2010 McGraw Hill Text book on marketing. The case appears in Chapter five-Marketing Research. To order a copy, please contact SLRG, or McGraw Hill special markets division. Company: Renaissance Cruises Case: Itinerary Development and Positioning Research (2000-2001) […]
Read More » Is That Spokesperson A Kia Or A Mercedes?
Long before TMZ discovered sports, and every gossip and media entity unilaterally decided that it was their rightful place to comment on the personal lives of athletes, the business of assessing spokesperson ROI had been a hot topic for many marketers. Extensive research that we and others have done over the years has not only […]
Read More »February/March 2010
Gilford Securities PGA Merchandise Show 2010 Report
Gilford Securities
Gilford Securities’ analyst Casey Alexander reiterates his buy rating on Callaway Golf Stock and cites results from Sports and Leisure Research Group’s January 2010 Golfer Consumer Mindset study.
Read More » Are we stuck in a ‘New Normal’
As we bid goodbye to the first decade of the 21st century, I’m reminded of the often-quoted first line of Charles Dickens’ A Tale of Two Cities (for those who forget: “It was the best of times, it was the worst of times”). In an apt use of double entendre, The New York Times dubbed […]
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