Jon Last reflects on the paradox of how our insatiable cultural appetite for constant and instant information conflicts with perceived time deprivation. He offers thoughts on how the sports and leisure industries must factor this into their internal and external communications. At the risk of showing my age, I frequently channel my inner Father Guido […]
Read More »Yearly Archives: 2010
Tips to Make Golf More Attractive to Women
SLRG’s study for the National Golf Course Owners’ Association and Little Family Foundation is summarized and featured, with a summary of key conclusions on what women are looking for in their ideal golf experience.
Read More »Still in the hunt
In a co-authored feature article, SLRG President Jon Last details the approach taken and results derived when ComCast’s Versus network used a custom SLRG audience research study to help provide greater insight to advertisers on the outdoor/field sports market.
Read More »Not all Audiences are Created Equal
I encouraged sports and media marketers to move beyond simply selling a product or property, and embrace the most unique sellable asset available access to an audience. Several months ago, in this space, I jumped on one of my favorite soap boxes, and encouraged sports marketers to move beyond simply selling a product or property […]
Read More »August 2010
Making sense of the chatter
Within Quirk’s August issue, Jon Last is interviewed about Sports and Leisure Research Group’s use of social media mining to shed greater light on fan attitudes towards Tiger Woods earlier this year.
Read More »What Do We Charge Now?
Most sports marketing research lacks the methodological rigor and sophistication that I’ve seen in other categories, but it certainly doesn’t lack sizzle. Most sports marketing research lacks the methodological rigor and sophistication that I’ve seen in other categories, but it certainly doesn’t lack sizzle. With murmurs of a double-dip recession compounding the lingering sting of […]
Read More »I Have Met The Fan/Customer And They Are NOT Us!
You undoubtedly possess an obsessive focus on the brands or properties that you represent, but that probably disqualifies you from having a true understanding of your customers. If you are a regular reader of these posts, you undoubtedly possess an obsessive focus on the brands or properties that you represent. You need to. It’s your […]
Read More »June 2010 PGA Magazine
Select highlights from Sports and Leisure Research’s Golfer Portraits segmentation study, conducted for the PGA, are featured. The item hones in on golfer habits and attitudes regarding formal golf instruction.
Read More »Listening To AND Asking The Customer
Despite being a staunch advocate of classical marketing research methodologies, I’m actually starting to buy into some of the “buzz du jour” about social media as a viable tool for measuring fan sentiment. The older I get, the more I become convinced that the average person in our “sound byte society” has the attention span […]
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