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Daily Archives: February 9, 2011

    Ad Bowl: Is The Measurement Game Over Yet?

    POSTED: February 9, 2011

    Full disclosure … I’m writing this before the Super Bowl. So, chances are that by the time you read this, you’ve already consumed countless analyses on which of the $3 million, 30-second TV spots aired during the big game on Sunday were most compelling, funny, recalled, breakthrough, profligate and, on the other end of the […]

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