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Monthly Archives: February 2011

    The A Position

    POSTED: February 14, 2011

    Golfwriter Larry Olmstead shares some of the significant findings of Golf With Women research including SLRG’s study, “The Right Invitation”. From Hootie Johnson and Augusta National dissing women to the struggles of the LPGA to find and retain sponsors, golf for women often seems like an uphill struggle. But according to some new research, things […]

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    Ad Bowl: Is The Measurement Game Over Yet?

    POSTED: February 9, 2011

    Full disclosure … I’m writing this before the Super Bowl. So, chances are that by the time you read this, you’ve already consumed countless analyses on which of the $3 million, 30-second TV spots aired during the big game on Sunday were most compelling, funny, recalled, breakthrough, profligate and, on the other end of the […]

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    February 2011

    POSTED: February 5, 2011


    Sports Illustrated

    POSTED: February 1, 2011

    SI Columnist Gary Van Sickle’s 2011 golf season preview roundtable discussion includes comments from Sports and Leisure Research Group President Jon Last on topics including an outlook for the year ahead, the state of private clubs, equipment launches and the opportunities presented by custom fitting and women friendly initiatives.

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