Monthly Archives: September 2014

From The ‘Me’ Generation To The ‘Pay Attention to Me’ Generation

POSTED: September 13, 2014

In his October, 2014 Media Post column, SLRG President Jon Last speaks to some cross generational similarities between baby boomers and millenials and the implications for sports marketers. Last month in this space, I spoke to a need for sports marketers to think about multi-generational approaches in their brand development and communications strategies. Noting that […]

Why Multi-Generational Marketing Could Be The Next Big Thing

POSTED: September 9, 2014

In his September 2014 Media Post: Marketing Sports column, SLRG President Jon Last speaks of the opportunities that multi-generational marketing present for sports properties. From a purely observational context, it strikes me that we’re at an interesting cross-roads in generational marketing. So much of what our sports fan and participant research focused on during the […]

The Sport of Naming Rights

POSTED: September 8, 2014

SLRG President Jon Last’s keynote remarks at the Summer Financial Communications Society breakfast are highlighted in a look at the financial services community’s involvement in a proliferation of sports venue naming rights deals. By Steve Vuiker Sports sponsorship was the theme at a summer panel sponsored by the Financial Communications Society in New York. Jon […]