In his March, 2016 column, SLRG’s Jon Last reflects on three recent sports marketing activations that demonstrate a role for good marketing research. In today’s era of citizen journalism and constant feedback loops on social media, it’s easy to lose oneself in the constant chatter that passes judgment on every front office move. This has […]
Read More »Winter Sports Omnibus contains the perspectives of over 2,400 avid sports fans on a wide variety of topics, including:
In his February 2016 Media Post column, SLRG President Jon Last speaks to how, despite some skittishness towards the overall U.S. economy, fans aren’t willing to give up their passion for sports. For the past seven years, we’ve taken the opportunity to survey fan attitudes on sports trends, consumerism and the state of the economy […]
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Coverage of the PGA Show Panel discussion and presentation, “The Gender Puzzle: A New Context for Business Golf,” that was moderated by SLRG President Jon Last and highlighted new research.
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Leisure Industry Analyst Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.
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Golf industry analyst JJ Keegan cites two SLRG studies in his wrap-up of the most significant happenings at the 2016 Show. You can read it, here.
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Highlights from the recent Golfer video research conducted with Sports Illustrated Golf Group, along with SLRG’s seventh annual consumer outlook for the golf market, were presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday January 27th. Each study was culled from surveys of over 1,000 respondents. More in depth results are also available on a custom basis. Please contact us for details.
In the January 2016 Marketing: Sports, SLRG President Jon Last ruminates on the ability of observational research to add “the how” to the “what” and “why” of quantitative and qualitative research, respectively. Taking some time to reflect over the holidays, I was pleased to consider how far the sports marketing world has progressed in its […]
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