In his February Media Post: Marketing Sports blog, SLRG President Jon Last speaks of how carefully designed brand audits can benefit both properties and sponsors seeking to optimize the return on their sports marketing investment. On a day where we are supposed to recognize and appreciate what makes our loved ones special, it strikes me […]
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SLRG and MRII President Jon Last’s Feb 2017 MRII blog post speaks to ways in which in-store retail research can reap big dividends to brands in the sporting goods industry Traditional survey research has always been a powerful tool with which to assess and track brand strength. A long time client advocate of brand tracking once […]
Read More »Recent SLRG work for a high-end luxury resort utilized a three-phase approach to develop a holistic profile of property guests. Through this research, SLRG was able to provide our clients with the demographics, geographic origins, life traits and psychographics of high-end resort guests through both the matching of property house files against marketing databases and […]
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Winter Sports Omnibus contains the perspectives of over 1,300 avid sports fans on a wide variety of topics, including: