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Monthly Archives: January 2018

    New Paradigms for Golf Marketing

    POSTED: 2018

    Highlights from the recent Golfer Research conducted with Golf Magazine/Golf.com, informed SLRG’s ninth annual consumer outlook breakfast, presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday, January 24th. This presentation examines three critical trends that will impact  the golf market as we move into the 2019 season. Results were culled from surveys and depth interviews with over 2,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.

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    Dashboards Meld Behavioral, Motivational, Guest Experience Insights For Sports Marketers

    POSTED: January 9, 2018

    In his January 2018 column, SLRG’s Jon Last speaks to how the integration of experiential and attitudinal data, through dashboards, can provide significant insights to sports marketers. I’ve often opined in this space that the intersection of big data and traditional marketing research can birth incredibly actionable insights. Several of our clients in the casino, […]

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    January 2018

    POSTED: January 5, 2018


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