The current issue of ASGCA Insights sources recent SLRG research that speaks to a heightened golf facility interest in the addition of forward tees.
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Yearly Archives: 2019
Custom Clubfitting Now Touches Every Corner of the Game (and still has room to grow)
The March issue of Golf Magazine speaks to the benefits of custom club fitting, highlighting recent SLRG research that supports the impact of properly fit equipment on golfers and the industry as a whole.
Read More »February 2019
Why You Should Care About Fan/Customer Intensity
Marketing Insider’s February 13th lead item was SLRG President Jon Last’s perspective on the concept of fan intensity, and how measuring it can be a significant source of insight for sports marketers.
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How the Golf Market Is Trending in the Year Ahead
Our tenth annual Trends breakfast at the PGA Merchandise Show on Wednesday, January 23rd highlights new Golfer Research conducted with Golf Magazine/Golf.com and the ASGCA. This year we hone in on nine important developments that the golf industry should be focusing on as we move into the 2019 season. Results were culled from surveys and depth interviews with over 2,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.
Optimizing Golfer Satisfaction through Data Driven Insights
SLRG President Jon Last’s 2019 PGA Merchandise Show Education seminar provided a comprehensive look at the ways in which enhanced consumer insights are helping golf facilities evolve to meet the changing needs of their customers. The presentation offers tangible strategies and imperatives for conducting effective customer satisfaction research and avoiding the pitfalls that can render mis-information.
SLRG 2019 Winter Sports Omnibus Highlights
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.
Jon Last Wows Again With Fabulous Insights at Golf Magazine/ASGCA Breakfast
Golf Industry analyst J.J. Keegan’s annual wrap-up of the PGA Merchandise Show includes coverage and commentary on SLRG’s breakfast trends presentation hosted by the ASGCA and GOLF/Golf.com
Read More » Finding Balance Between Serving Core Fans And Broader Market
In the January 8th Media Post, SLRG’s Jon Last speaks to considerations that sports marketers need to think about when seeking to extend the appeal of their brands beyond a core audience. The proliferation of live sporting events, combined with increased and improved out-of-home access channels, has kept sports marketers focused on enhancing the onsite experience.
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