Most think it, some say it out loud, and a new poll confirmed it: If everyone followed mask and social distancing rules, a majority of Americans would eagerly return to their normal activities. In the latest “Back-to-Normal Barometer,” which Secrets has been tracking for months, nearly 8-in-10 would willingly go back to living like they […]
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SLRG President Jon Last, blogs for Marketing Research Institute International (of which he is current marketing chair and a past president) about key lessons from the pandemic that are applicable for the research profession as a whole.
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SLRG’s Jon Last authors a feature piece in the National Club Association’s Club Director magazine, that speaks to our ongoing consumer research regarding the impact of the COVID 19 pandemic and implications for the club industry. You can also visit www.nationalclub.org for more information. Click the link below to read the article What Your Members are Thinking […]
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Sourcing the latest insights from our Back to Normal Barometer, here’s the state of the Golf Market as presented during the key note at the PGA Show Connects Virtual Summit on August 18.
With golf play surging around the nation, economists and experts are predicting a quick recovery for golf courses, despite the fact that the U.S. is officially in a recession. That’s good news for the many courses and clubs that saw sharp revenue drops in March and April.
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Watch Jon Last on CNN as he discusses the latest wave of Back-To-Normal Barometer research, focusing on the impact of the COVID-19 pandemic on NCAA and NFL football
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If there’s a potential silver lining of irony amidst this train wreck of a sports year, it’s that the once anthemic “Golf2020” may actually turn out to be a banner year for an industry that many have unfairly criticized over the past decade. First, some historical context for those not immersed in the golf industry. […]
Read More » I was a “denier” when I was unceremoniously sent home from the PAC12 Men’s basketball tournament in mid-March, as the initial COVID-19 athlete diagnoses and subsequent hysteria shuttered live sports like falling dominoes.Now, some four months later, as our Big Four team sports prepare for an announced resumption of sorts, I question things again. Don’t […]
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America’s most influential power brokers in business increasingly feel that they are fighting more than just the deadly coronavirus to revive the economy. These business interests see a short-term battle against two hard-to-influence forces: individuals acting irresponsibly and a Trump administration that is reluctant to lay down the type of guidelines that would mandate individual behavior during […]
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